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S. (Siyi) Gu

Faculty of Social and Behavioural Sciences
Programme group Social Psychology
Photographer: Dong Hu

Visiting address
  • Nieuwe Achtergracht 129
Postal address
  • Postbus 15900
    1001 NK Amsterdam
Contact details
  • Profile

    Since 2020, I have been doing a Ph.D. supervised by Prof. Dr. Gerben van Kleef and Dr. Marc Heerdink. My project focuses on the interpersonal effects of emotions on social media. Specifically, how (social media) influencers’ emotional expressions affect their viewer’s perceptions and intentions. Before my doctoral studies, I completed a BA in Psychology at Nanjing Normal University (2016) and an MSc in Social Psychology at Peking University (2019).

    Research expertise

    • Emotion

    • Social influence

    • Influencer

    • Social media

    • Social perception

    Other links

  • Research

    Research grants & honours

    Fair and resilient societies grant for the project “Being trapped or actively changing: a new theory of how social class perpetuates during (global) disruptive events” with Dr. Shuai Yuan and Dr. Richard Ronay.

  • Ancillary activities
    No ancillary activities